Julian Drago
May 5, 2025
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Choosing a business name is one of the most important steps when launching a venture. It’s not just a label — it’s your first impression, the reflection of your brand, and often, the first emotional connection you’ll make with your customers.
A strong name can open doors, spark curiosity, and stay in people’s minds. On the other hand, a poorly chosen one can cause confusion, go unnoticed, or even turn away your target audience.
Before brainstorming names, it’s essential to understand the essence of your business. Ask yourself:
For instance, a brand focused on natural, sustainable products might aim to express authenticity and environmental consciousness. A tech startup, however, might lean into ideas of innovation, speed, and modernity.
This is your creative moment — don’t filter too much at first. Write down every name idea that comes to mind. Here are a few techniques to inspire you:
Make a list of words linked to your industry, products, benefits, or brand values. If you’re creating a coffee brand, for example, you might jot down: aroma, energy, bean, origin, ritual, awaken, etc.
Think of images, concepts, or symbols that represent your business. A strong metaphor can often be more powerful than a literal word. For example, “Amazon” doesn’t sell rivers — but the name suggests something vast and powerful.
Don’t be afraid to make up words or combine terms, even if they sound unusual at first. Many famous brands started this way:
Spotify (spot + identify),
Instagram (instant + telegram),
Netflix (net + flicks).
Once you’ve gathered a list, pick your top 10–15 and analyze them closely. Focus on:
A great name should be easy to say, remember, and write. Avoid overly complex words or long names.
Does it sound good? Is it catchy? A name that’s pleasing to the ear is easier to remember and share.
Make sure your name doesn’t have negative or inappropriate meanings in other languages or cultures — especially if you plan to go global. A classic example: the Mitsubishi Pajero, which had to be renamed in several Spanish-speaking countries.
Check whether the name is already in use, especially in your industry. Use tools like:
Before falling in love with a name, ensure it can be legally registered in your country. Visit the intellectual property office website (e.g., IMPI in Mexico, OEPM in Spain, or USPTO in the U.S.).
In today’s digital world, having a matching domain is crucial. Try to get the .com version, or consider alternatives like .net, .io, .store, or regional domains like .mx or .es.
Check whether the name (or a close version) is available on the platforms you’ll use: Instagram, Facebook, X (formerly Twitter), LinkedIn, TikTok, etc.
Before making your final decision, test the name with trusted people or even potential customers. Ask them:
Spontaneous reactions often reveal powerful insights.
Once you’ve chosen the perfect name, it’s time to bring it to life. This includes:
Remember: it's not just about how it sounds — it's about what it represents. Take your time during this process, because the name you choose will likely stay with your business for years to come.
Looking to start your LLC or expand your brand internationally?
Book your free consultation with Openbiz today — we’ll guide you through the entire process with clarity and expertise.
